1.Cigarettes po soap.
What does this mean? What does soap have to do with a cigarette? It means that someone has brought in soap as a random input in order to trigger some new ideas about cigarettes.
Soap suggests freshness, and freshness suggests spring, and that means flowers. Perhaps every cigarette should have flower seeds in the filter so when it is thrown away a flower will blossom from it and therefore make parks more beautiful.
2. Random You cannot get new ideas by looking harder at the old ones, so you bring in something which is random or unconnected with the situation.
The drawing on these notes shows thinking